Notre campagne Qatari : "Proud partner of your energy"

To mark the World Petroleum Congress, Total is rolling out the “Proud Partner of Your Energy” advertising campaign in Qatar. The campaign is part of a broader corporate communication initiative designed to position Total as the partner of choice, building on our history and expertise. Both worldwide and locally, partnership is much more than just a word we use: it is one of our core values.

The ad is inspired by the colors of the Qatari flag and the geometric cutouts of the decorative latticework screens known as mashrabiya, and features a man looking ahead to the future. With it, Total is paying tribute to a country where we have forged trust-based, lasting relationships over the more than 75 years of our presence. All of our businesses are represented there: Exploration & Production, Refining & Marketing, Petrochemicals, Gas & Power and Trading & Shipping.

The campaign will run for three months, from December 2011 to the end of February 2012, with posters in prime locations in the city, ads in the local and international print media, posters at the airport and taxi advertising in Doha, Qatar.